Marketing Your Expertise
Like many professional services companies, your business has depended on your reputation and referrals to thrive. While referrals will continue to be important, more and more people are turning online for either initial research or to delve deeper once they have recommendations. As a law firm, accounting firm or other professional services firm, your digital presence is imperative to your continued success and future growth.
Reaching Your Target
Profoundly works with B2B firms to tell their story and share them with the world. We provide the following services to accomplish your goals:
Marketing strategy
Digital marketing: website development, website management, search engine optimization, content marketing, inbound marketing and social media marketing
Public relations
Graphic design of print materials and ads
We’re adept at immersing ourselves in our client’s business and leading their marketing strategy and implementation.
Law Firm Marketing
Bell, Davis & Pitt is a North Carolina law firm known for its exceptional client service, always having a client’s best interest at heart and community leadership. Kristie Wallis has worked closely with Bell, Davis & Pitt for almost four years.
High-Performing Website
In the last year, Bell, Davis & Pitt’s organic search traffic increased by 109%. The website has garnered modest increases in organic search traffic since it launched several years ago, but it’s now benefitting from the compounded effect of continuously updating the website with fresh, relevant content.
Inbound Marketing and Lead Generation
While the firm has traditionally garnered leads through client referrals, the firm is also now receiving leads that found out about the law firm through its insightful blog articles. Bell, Davis & Pitt’s blog demonstrates its thought leadership, expertise and its knowledge-sharing values.
Public Relations & Strategic Communication
In addition to digital marketing, Profoundly also partners with Bell, Davis & Pitt on public relations, community sponsorship management, graphic design and more. Kristie serves as an extension of the firm’s internal team.
One recent, successful PR initiative is a series of articles for the Winston-Salem Chamber of Commerce. Bell, Davis & Pitt authors an article on a monthly basis, showcasing its attorneys’ thought leadership and expertise in business law-related topics. These articles also provides SEO juice to the firm’s website by associating the firm with the Chamber of Commerce and serving as a referral source.