Challenge

 Lack of recent media coverage.

EduCon Energy, an environmental consulting company for school districts, typically includes media coverage in its proposal packets to school districts. This coverage offers credibility and third-party validation to EduCon’s successes in partnering with local school districts. However, the most recent media coverage was quite dated — and new coverage was needed to keep proposals current. In any industry, positive media coverage is a testament to the company’s reputation and relevance. This can be particularly important for professional service providers in niche industries that need to build brand awareness.

SOLUTION

Generate Media Interest

Profoundly and EduCon partnered together to creatively share stories of recent company initiatives to generate media coverage and build relationships with journalists covering the education sector.

“It really, truly requires that everybody in the district works together. They’ve had enormous success.”

-Andrew LaRowe, President of EduCon

RESULTS

Published Coverage

Profoundly developed a press release announcing results of the company’s in-progress program with the Gaston County, N.C. school district to adopt and implement energy consumption strategies and save school resources amidst rising utility rates. To effectively tell this story, Profoundly interviewed the executive director of auxiliary services, met with Gaston County energy managers and interviewed a school principal. 

With the school district’s sensitivity to releasing financial details, Profoundly constructed a way to share the partnership’s accomplishments through energy conservation metrics — gallons of water saved, the decrease in electricity usage and carbon footprint reduction. The press release and outreach generated coverage in the Gaston County Gazette, as well as the influential EdNC newsletter.